5 Principles UI/UX Infographic

Anything have principles, such as UI/UX Design. In this article, we should know "5 Principles UI/UX". What is that?  let's check it out:

1.  Design should focus on an experience

2.  People scan websites, they don't read them

3.  Users crave simplicity and clarity

4. Know where to get creative and where to use common design patterns 

5. Scrolling is often faster than paging

Today's websites are vertically longer, much longer than sites of old when designers thought everything needed to be above the fold. Take this example from Amazon that sells their new Kindle, if you print this page out, it is 17 pages long. While Amazon is unique and their practices as the world's leading ecommerce site are not best practice for everyone, just visit 10 modern company websites and you'll probably find the average printed page length to be 3 – 6+ pages. Back in 1997, Jakob Nielsen, a long time web usability expert, retracted the guideline to avoid scrolling web pages in order to let users focus on speed. He went on to say "scrolling beats paging" because its faster to scroll down than to click, which means longer pages can be better than just more pages. Today's web navigation is flatter as a result.

We often say "clicks are expensive in usability" but what we really mean is that clicks that require page refreshes are "expensive". People just don't click as much we design for. At the end of the day, most of us are looking for the easiest and fastest route to get what we need. Scrolling more vs. clicking again may help with that. The fact is, we're very fast at scanning a website (see #2) but the average website refresh is 6.5 seconds. What would you rather do? Click into 4 places that takes 27 seconds or quickly scan a longer home page in 5-10 seconds? Flicking and panning on our mobile and tablet devices has only strengthened our scrolling frequency.